Melleka Marketing

Lumara

Marketing Performance Deck
October 16 - 29, 2026
Performance Overview
Oct 16 - 29, 2026
Total Ad Spend
$14,585.36
Total Revenue
$8,401.23
Overall ROAS
0.58x
Combined All Platforms
Total Spend
$14,585.36
Google + Meta
Total Revenue
$8,401.23
All platforms
Impressions
646,595
Combined
Purchases
26
14 Meta + 12 Google
Total Leads
74
Meta campaigns
Overall ROAS
0.58x
Revenue / Spend
Ad Spend Distribution
$14,585 Total
Meta Ads: $9,168.18 (62.9%)
Google Ads: $5,417.18 (37.1%)
Meta Ads Performance
Oct 16 - 29, 2026
Spend
$9,168.18
Impressions
485,074
Leads
74
Purchases
14
Revenue
$5,357.55
ROAS
0.58x
Campaign Breakdown
Campaign Spend Impr. CTR Leads Appts Purch. Revenue ROAS
Test Audience VISO $1,856.78 18,413 3.85% 24 - 3 $1,014.68 0.55x
Labour Day Sale $1,723.51 43,793 0.92% 13 2 5 $2,225.00 1.29x
B2B Campaigns 01/22/26 - Copy $1,454.37 123,198 0.33% 10 1 - - -
VISO | Consumer Sales [Targeted] $1,178.48 40,581 1.91% 3 1 4 $1,599.87 1.36x
VISO TOF 9 - Copy $934.76 213,326 0.53% - - - - -
VISO | B2B Leads [Targeted] $694.70 7,652 2.14% 16 7 - - -
Holiday Specials | Sales $636.94 13,532 0.95% 2 - 1 $439.00 0.69x
VISO | Consumer [Open 25-50% Top Income] $299.01 16,152 0.90% 5 1 - - -
Panel | Consumer Sales [Targeted] - Copy $167.00 5,113 1.60% 1 - - - -
VISO | Consumer Sales [Retarget] $126.08 2,261 1.72% - - 1 $79.00 0.63x
Panel | B2B Leads [Targeted] $96.57 1,056 3.22% - 1 - - -
Total $9,168.18 485,074 - 74 13 14 $5,357.55 0.58x
Top Performing Creatives
Meta Ads, Ranked by Revenue
#1 Top Performer
New Sales Ad - Copy
Labour Day Sale
Leads
13
Purchases
5
Revenue
$2,225
ROAS
1.29x
#2
Bill Tradeshow - Copy
Test Audience VISO
Leads
23
Purchases
2
Revenue
$919.68
ROAS
0.53x
#3
New Sales Ad
VISO Targeted Audience
Leads
1
Purchases
1
Revenue
$439.00
ROAS
1.91x
#4
Lifestyle VISO - Copy 2
Consumer Sales
Leads
1
Purchases
1
Revenue
$95.00
ROAS
1.45x
#5
Targeted Sales Ad - Video Halloween
Consumer Sales
Leads
1
Purchases
1
Revenue
$79.00
ROAS
0.17x
Google Ads Performance
Oct 16 - 29, 2026
Spend
$5,417.18
Impressions
161,521
Conversions
12
Conv. Value
$3,043.68
By conversion date
ROAS
0.56x
Cost / Conv.
$451.43
Campaign Breakdown
Campaign Status Spend Impr. CTR Conv. Conv. Rate Cost/Conv. Conv. Value ROAS
Branded | Search_ PL Optimize Eligible $1,806.78 2,276 16.26% 9 2.43% $200.75 $2,226.68 1.23x
PL_Collections_Shopping Eligible $816.14 32,525 0.55% 2 1.12% $408.07 $378.00 0.46x
PL_Search_Mask Specific Eligible $323.93 5,101 4.00% 0 0% - $0.00 0x
PL_Pmax_FO_RedLight_MaxConv Eligible $0.48 44 4.55% 0 0% - $0.00 0x
Total - $5,417.18 161,521 - 12 - $451.43 $3,043.68 0.56x
Google Ads: Spend vs Conversion Value by Campaign
$2,227
Branded Search
$816 / $378
Shopping
$324 / $0
Mask Search
Spend
Conversion Value
Revenue Results
Oct 16 - 29, 2026
Total Revenue
$8,401.23
Meta ($5,357.55) + Google ($3,043.68)
Total Purchases
26
14 Meta + 12 Google
Total Ad Spend
$14,585.36
Meta ($9,168.18) + Google ($5,417.18)
Revenue Attribution by Platform
Platform Revenue Ad Spend Purchases ROAS Avg. Order Value
Meta $5,357.55 $9,168.18 14 0.58x $382.68
Google $3,043.68 $5,417.18 12 0.56x $253.64
Combined $8,401.23 $14,585.36 26 0.58x $323.12
Revenue vs Ad Spend by Platform
$9,168
$5,358
Meta Ads
$5,417
$3,044
Google Ads
Ad Spend
Revenue
ROAS by Platform
Meta Ads
0.58x
Google Ads
0.56x
Combined
0.58x
Top Revenue-Generating Campaigns
Campaign Platform Revenue Spend ROAS Purchases
Branded | Search_ PL Optimize Google $2,226.68 $1,806.78 1.23x 9
Labour Day Sale Meta $2,225.00 $1,723.51 1.29x 5
VISO | Consumer Sales [Targeted] Meta $1,599.87 $1,178.48 1.36x 4
Test Audience VISO Meta $1,014.68 $1,856.78 0.55x 3
Holiday Specials | Sales Meta $439.00 $636.94 0.69x 1
PL_Collections_Shopping Google $378.00 $816.14 0.46x 2
Creative Assets Produced
Video content for paid ads
Raw V1 UGC Footage
Unedited user-generated content footage for ad creative development
V1 Short Paid Ads Talking Head Video
First version of talking head format for paid social campaigns
What We Planned
Oct 16 - 29, 2026
What We Completed
Oct 16 - 29, 2026
  • Created retargeting campaigns Meta Ads
  • Created B2B Panel campaign Meta Ads
  • Open AI audience campaign had no results with high frequency (3x), converted to top income 25-50% segment to test Meta Ads
  • Created Halloween ad sets from existing post shared from Bill Meta Ads
  • Created Panel+Pad Bundle Halloween ads Meta Ads
  • Created VISO Halloween Special Ads Meta Ads
  • Created Halloween-themed Meta ad content with specials Creative
  • Created 2 animated Halloween promo Meta ad creatives Creative
  • Created new Meta ad content for Panels (Consumer) Creative
  • Created new Meta ad content for Panels (B2B) Creative
  • Created V2 content for Panel Meta ad creatives Creative
  • Created animated Panel content Creative
  • Created V2 Meta ad creatives Creative
  • Produced raw V1 UGC footage Creative
  • Produced V1 short paid ads talking head video Creative
  • Reviewed all GoHighLevel automations on Lumara 2.0 CRM
  • Reviewed the "Welcome Email + Book A Call" workflow, enabled all SMS, added unsubscribe links and booking links CRM
  • Fixed typo in Welcome Email first email, added booking links to all 4 SMS, and added unsubscribe links to all emails CRM
  • Edited workflow document and sent to Lumara with issue photos, fixes applied, and action items CRM
  • Looked into Shopify Meta connection CRM
  • Created 6 promo codes on Shopify Website
  • Created in-depth performance deck for account review Reporting
  • Cut up Zoom video for editing Creative
  • Created retargeting campaigns
  • Created B2B Panel campaign
  • Open AI audience campaign had no results with high frequency (3x), converted to top income 25-50% segment to test
  • Created Halloween ad sets from existing post shared from Bill
  • Created Panel+Pad Bundle Halloween ads
  • Created VISO Halloween Special Ads
  • Created Halloween-themed Meta ad content with specials
  • Created 2 animated Halloween promo Meta ad creatives
  • Created new Meta ad content for Panels (Consumer)
  • Created new Meta ad content for Panels (B2B)
  • Created V2 content for Panel Meta ad creatives
  • Created animated Panel content
  • Created V2 Meta ad creatives
  • Produced raw V1 UGC footage
  • Produced V1 short paid ads talking head video
  • Cut up Zoom video for editing
  • Reviewed all GoHighLevel automations on Lumara 2.0
  • Reviewed the "Welcome Email + Book A Call" workflow, enabled all SMS, added unsubscribe links and booking links
  • Fixed typo in Welcome Email, added booking links to all 4 SMS, and added unsubscribe links to all emails
  • Edited workflow document and sent to Lumara with issue photos, fixes applied, and action items
  • Looked into Shopify Meta connection
  • Created 6 promo codes on Shopify
  • Created in-depth performance deck for account review
What's Planned Next
Upcoming priorities
Melleka Marketing
Prepared for Lumara | Oct 16 - 29, 2026
melleka.com